Since 2010, we've been working on developing solutions specifically designed to help the franchise world better tackle online lead generation. Here's how we do it:
Step 1 -- Best In Class WeB Design
Even if your website looks good (which, in the franchise space, is still not a given) it's almost certainly not designed for conversion. If you're trying to generate leads, then there is a right way and a wrong way to design your experience and lead forms.
Using a "mobile-first" design mentality, we put together custom CTAs, lead forms, and registration flows optimized for conversion.
Step 2 -- "SMART" LEAD PROCESSING AND DATA CAPTURE
Most players in the franchise space do one of two things with leads when they're generated:
1) E-mail them to salespeople, or
2) Add them to a CRM.
THIS ISN'T ENOUGH!
As leads are being generated, we help you capture hundreds of data points about your leads, so we can get better! What device are they using? How long were they on the page? Have we ever seen the lead before?
step 3 -- RE-MARKETING to leads post SUBMISSION
Lead capture is only the beginning. Once you've generated a lead, you still want to communicate with some of them in an automated fashion. The power of the internet is that you have access to everyone in the world. Having your salespeople follow up with every lead manually is a terrible use of resources.
Using a combination of e-mail and SMS, we help you develop a process that allows your salespeople to focus on leads that matter and let robots handle the rest.
STep 4 -- HELPING YOUR SALESPEOPLE ESTABLISH RELATIONSHIPS
The number one complaint in franchise lead generation is something like, "I have no problem generating leads, but I can't get any of them to pick up the d*** phone." Why? Because you're using 1990s sales tactics, not the cutting edge.
By partnering with our sister company, FranFunnel, we help your salespeople actually convert leads, not get directed to voicemail all day.