How Entrepreneur Media Is Powered By FranchiseHelp

Beginning in 2017, Entrepreneur Media and FranchiseHelp have been partners in driving leads on behalf of Entrepreneur's franchise advertisers. Entrepreneur's solutions span the first three steps of Powered By FranchiseHelp's offerings.

STEP 1 -- BEST IN CLASS WEB DESIGN

 With mobile-friendly CTAs, Entrepreneur can maximize the traffic that converts, not simply browses.

With mobile-friendly CTAs, Entrepreneur can maximize the traffic that converts, not simply browses.

 By opting for a "quiz" rather than your standard lead form, Entrepreneur gets more out of the traffic it's already attracting.

By opting for a "quiz" rather than your standard lead form, Entrepreneur gets more out of the traffic it's already attracting.

STEP 2 -- "SMART" LEAD PROCESSING AND DATA CAPTURE

With every visitor to Entrepreneur, we capture hundreds of data points that allow us to continually optimize our lead generation strategies. Entrepreneur had a particular need around improving their mobile conversion rate, something we were able to focus on specifically.

 These are just some of the relevant pieces of data that we capture from every visitor. You'll see where they came from, where they landed, what device and platform they were using, and when they came as just a few pieces on info.

These are just some of the relevant pieces of data that we capture from every visitor. You'll see where they came from, where they landed, what device and platform they were using, and when they came as just a few pieces on info.

STEP 3 -- RE-MARKETING TO LEADS POST SUBMISSION

We have launched a series of automated, engaging e-mail and SMS campaigns that continue communication with leads after we originally see them visit us.

 By deploying Powered by FranchiseHelp's intelligent automation, we allow Entrepreneur to take advantage of their user base rather than seeing it as a limiting factor.

By deploying Powered by FranchiseHelp's intelligent automation, we allow Entrepreneur to take advantage of their user base rather than seeing it as a limiting factor.

 We can personalize the e-mail and SMS copy to make it as relevant and engaging as possible for every lead.

We can personalize the e-mail and SMS copy to make it as relevant and engaging as possible for every lead.